Dubai Fashion Week 2023: Where Innovation Meets Style
Dubai Fashion Week 2023 was nothing short of a fashion extravaganza. Beyond the runway's glamorous allure, this year's edition brought an electrifying fusion of fashion and technology. On October 13, 2023, Threads Talks, the event's pièce de résistance, captivated attendees with enlightening discussions on the latest fashion trends, the profound impact of social media, and the dynamic intersection of fashion and technology.
Fashion's Digital Frontier:
In an age where fashion and technology are inseparable, the collaboration between Meta, the parent company of Facebook and Instagram, and the Arab Fashion Council underscores the industry's steadfast commitment to innovation. Threads Talks was designed to explore this exciting convergence, delving deeper into the business facets of fashion.
The Power of Social Media and Brand Equity:
Leading the charge in an exploration of the social media landscape was Joana Jamil, Partnership Manager at Meta. Renowned fashion creators from the region graced the panel, sharing their journeys, trials, and strategies for leveraging social media to build brand equity. The esteemed panelists included:
- Ahmad Daabas, Creator, Lecturer at Istituto Marangoni & Regional Director at Bold Management.
- Abdulla Al-Abdulla, Entrepreneur & Content Creator.
- Dima Sheikhly, Content Creator.
- Dima Ayad, Founder & Creative Director of Maison Dima Ayad.
Unveiling the Business of Fashion:
Beyond the glittering façade, the fashion industry reveals itself as a complex and highly competitive realm. Threads Talks provided an exclusive window into the inner workings of this world. Esteemed industry figures shared experiences, challenges, and success stories, offering a behind-the-scenes glimpse of what it takes to thrive in this dynamic sector.
The discussions spanned diverse topics, from supply chain optimization and sustainable fashion practices to technology's role in enhancing efficiency. Moreover, experts delved into the intricacies of fashion marketing, retail strategies, and the ever-evolving e-commerce landscape.
Hosted by Jacob Abrian, Founder & CEO at the Arab Fashion Council, the panel boasted the following luminaries:
- Nancy Bahmad: Forbes Middle East Head Of Fashion.
- Eman Al Tayer: Industry Expert And DFW Steering Committee Member.
- Nadine Kanso: Founder Of Bil Arabi Jewelry.
- Massimiliano Giornetti: Polimoda Director & Salvatore Ferragamo Former Creative Director.
- Anna Germanos: Meta, Group Director Fmcg, Luxury, Retail & E-commerce (Mena).
- Fahed Ghanim: CEO at Majid Al Futtaim – Lifestyle.
In Conversation with Vogue:
Threads Talks featured an exceptional conversation with Manuel Arnaut, Vogue's Editor-in-Chief. Hosted by Moon Baz, Lead, Creator Partnerships; Africa, Middle East, and Turkey at Meta, the discussion encompassed Manuel's career journey, his advocacy for Arab fashion, and valuable advice for aspiring fashion enthusiasts.
Dubai Fashion Week 2023, powered by the visionary collaboration of Meta and the Arab Fashion Council, has set new benchmarks at the crossroads of fashion and technology. Threads Talks, with its illustrious panel and invaluable insights, has illuminated the path forward for the fashion industry in the digital age. Join us as we continue to shape the future of fashion.
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