AI News had the privilege of speaking with Bob Briski, the Chief Technology Officer of DEPT®, about their innovative blend of creativity and technology that is ushering in a new era of digital experiences.
DEPT® stands at the intersection of 'pioneering' and 'boutique,' encapsulated by their tagline, "pioneering work on a global scale with a boutique culture." While 'pioneering' and 'boutique' signify innovation and personalized attention, 'global scale' emphasizes their extensive reach. DEPT® harnesses large language models to convey highly targeted, personalized messages to vast audiences. These models, as Briski highlights, enable DEPT® to understand individuals at a massive scale and foster meaningful and personalized interactions.
Briski elaborates, "The way that we have been using a lot of these large language models is really to deliver really small and targeted messages to a large audience."
The integration of AI into various domains, such as retail, sports, education, and healthcare, presents both opportunities and challenges. DEPT® navigates this complexity by leveraging generative AI and large language models trained on diverse datasets, including extensive repositories like Wikipedia and the Library of Congress.
Briski emphasizes the importance of marrying pre-trained data with DEPT®'s domain expertise to ensure precise contextual responses. This approach guarantees that clients receive accurate and relevant information tailored to their specific sectors.
"The pre-training of these models allows them to really expound upon a bunch of different domains," explains Briski. "We can be pretty sure that the answer is correct and that we want to either send it back to the client or the consumer or some other system that is sitting in front of the consumer."
DEPT® has made a significant foray into the web3 space and the metaverse, with a notable collaboration with Roblox, renowned for interactive user experiences. This collaboration centers around empowering users to create and enjoy user-generated content on an unprecedented scale.
DEPT® also champions innovation through its internal project, "Prepare to Pioneer," cultivated within its 'Greenhouse.' DEPT® refines concepts to ensure they can thrive in the external world, ensuring that only the most robust ideas reach their clients.
Briski underscores the need for caution in the allure of AI-driven solutions. He warns that AI is not inherently transparent and trustworthy, emphasizing the imperative of constructing robust foundations for quality assurance.
DEPT® employs automated testing to ensure responses align with expectations. Briski also stresses the importance of setting stringent parameters to guide AI conversations, ensuring alignment with the company's ethos and desired consumer interactions.
In December, DEPT® will sponsor the AI & Big Data Expo Global, with Briski as a speaker, providing insights into business intelligence (BI) and strategies to enhance responsiveness through large language models.
As DEPT® continues to redefine digital paradigms, we eagerly anticipate how their innovations will usher in a new era of AI-powered experiences.
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